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I’m Getting Out …


I’m Getting Out …

Since leaving college in the summer of 2008, people have known me for running blogs …

Today, that changes.

Here’s a quick backstory:

Over the past 9 years, I have been involved in the founding, marketing and general day-to-day upkeep of the 100,000/mo blog you are currently reading.

Originally starting out as a hub to express my interest in Apple and all things mobile technology, grew to attract a worldwide audience and with it a global following – consequentially causing people to start referring to me as a ‘professional blogger,’ (whatever one of those is)…

In February, I made the decision to rebrand RazorianFly to RAZMAG.

Read: Taylor Swift Looks To Be Apple Music’s Secret Sauce

It wasn’t an easy decision to leave behind your 8-years-in-the-making, trusted ‘brand’ — in favour for something that hadn’t been tested … but nevertheless I made the switch with the goal not just to change the way RazorianFly would be perceived by those who would discover it going forward, but to also turn it into something more than Apple – a place that would have its focus on the ever-visceral world of ‘pop culture,’ as a whole.

It was a big change, one that would conveniently precede Apple’s own refocusing of its digital media strategy – and how to deliver it (iPod/iPhone/iPad); to a company more recently focused on courting Hollywood for that next streaming exclusive designed to bring in paying Apple Music subscribers… and -as a byproduct- sell devices.

iTunes CTR for (Jan 1 — July 9, 2017)

Despite the change and boost in CTR, though – which saw more than 500,000 click through from RAZMAG to Apple’s digital stores during the first half of 2017 – I’ve realised that ploughing another year into my once considered hobby of ‘blogging’ …is one that would likely be wasted.

Part of the reason for the above decision comes from personal headspace, of course, but part of it is also rooted in logic too — (at least to me, anyway):

iOS 11 debuts this September and with it Apple will launch a brand new version of the App Store. A words-first, editorially driven and daily updated portal for those interested in learning more about the apps, games and media that they will ultimately consume in the future.

iOS 11’s new App Store — Apple, Inc

It will be the long-anticipated introduction of the App Store’s written voice, a voice that has never really existed before — and just like RazorianFly and RAZMAG it’s one that I can see will grow to be trusted, going forward.

And so, as the title says: I’m getting out of blogging.

More specifically, blogging about Apple – but also, writing generally. I’m at a point in my life where I want to be known for more than running blogs.

I guess what I’m really trying to say is: I’ve got a lot more to give …

With the above said, I will from next week be returning my focus to freelance work. That includes my love of all things user experience, design and music.

RAZMAG will sunset in all forms on July 14 — although separate projects such as AppChase (a redesign which will better complement iOS 11’s coming aesthetic, is planned), and other off-branches of it, will remain.

Thank you

I’d just like to take a moment to thank each and every one of you.

If you’ve ever written for us, advertised with us, read a post, retweeted, loved a tweet, followed one of our live blogs, clicked on a link that led to RazorianFly (or RAZMAG), favourited us on Apple News, downloaded or bought an app via one of our commission links, or simply shown your continued support through following the site (or me) on Twitter, Facebook or Instagram … just know that I am immensely grateful for the love and support you have shown over the years.

(Really, I am).

I’ve said it before, but it’s worth wouldn’t have survived for as long as it did without you all.

So, from me to you: Thank You.

This is it 😭

Forbes currently ranks Apple at #1 – with its global brand now said to be worth in the region of 170 billion U.S dollars, generating a staggering $214.2 billion in revenue (as of 2017).

From the introduction of the iPhone, iPad, Apple Watch, and everything in between … reporting on the world’s most-valuable company has been pretty challenging at times, I’m not going to lie.

But it’s also been a real blast to share it with you all …

Sadly, even the most-thrilling of rollercoaster journeys have to come to an end eventually…and for RAZMAG and RazorianFly, that day is today.

I am however very much looking forward to the opportunities and new challenges that will undoubtedly lie ahead.

If you’d like to follow me as I embark on the rest of this ongoing journey, (or you just want to say “hello”), you’ll find me on Twitter, Facebook, Instagram, Apple Music and LinkedIn.

Those looking to hire me for projects on a remote/freelance basis will also be able to contact me via – starting next week.

Final note: Whilst I’ll no longer be updating this site with new content from today onwards, I am going to try and keep it -and its feeds- alive for preservation purposes… at least for the time being, anyway.

So if any of you feel do have the sudden urge to delve into the site’s 5,000+ post archive for a quick blast of nostalgia, or you just need to reference something … please, go right ahead!

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See you around… 🏝

A slightly modified version of the above article first appeared and was published to Medium. That version can be read here.

In an attempt to merge the worlds of music, design and journalism, Arron is perhaps best known for founding online news brand: RazorianFly; a hobby which grew to attract a monthly audience of 120K.

Today he can be found designing and writing for whilst also managing #THEHOTLIST - a weekly updating playlist of the hottest new artists, now streaming on Apple Music.

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Perhaps best known for founding online news brand RazorianFly, Cheshire digital creative Arron Hirst lives for discovering new artists.
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