Swift’s studio albums officially returned to the world’s streaming services this month, and with it came a quadruplet of new Billboard top chart placements for the singer …
The New Romantics star signed an exclusive agreement with Apple Music back in 2015, during which Swift relinquished worldwide rights to The 1989 World Tour – Live; a concert film based on the singer’s best-selling album, 1989 – to Apple.
As part of the exclusivity agreement Taylor also pulled Taylor Swift (2006), Fearless (2008), Speak Now (2010), Red (2012) and 1989 (2014) – her five full-length studio recordings to date, off of Spotify and other competing platforms … leaving Apple Music the only place to listen to her full digital catalog.
The move was considered to be somewhat of a hat-tip to the then just-launched streaming service after the company announced it had agreed to pay artists for royalties earned, during Apple Music’s offered 3-month FREE user trial period.
… and like anything that involves Taylor Swift, the return of her music back-catalogue to streaming services around the globe has been marked with huge success.
In fact, since returning, four of the singer’s albums can now be found in the Billboard Top 200 and Top 40 charts – earning her a 551 percent increase in streams in just the last seven days, alone.
According to Billboard:
In total, Swift’s catalog earned a 551 percent gain in on-demand audio streams in the week ending June 15, according to Nielsen Music. Her songs tallied 47.51 million streams in the week, up from 7.3 million in the week previous.
And in the case of her most-recent album:
Swift’s most recent album, 2014’s 1989, generated 18.85 million steams for its songs in the latest tracking frame. The set returns to the Billboard 200 at No. 31 with 16,000 equivalent album units earned (mainly generated from streams). It was last in the top 40 dated June 4, 2016, when it ranked at No. 26. The Billboard 200 chart ranks the most popular albums of the week based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA).