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The “Appocalypse,” According To Apple [VIDEO]


The “Appocalypse,” According To Apple [VIDEO]

The Californian company kicked off its conference on Monday with a potentially shady vision of the future – as a newly-enrolled technician whilst setting up in the App Store server room accidentally unplugs a power source, ahead of the move to Apple Park …this fall.

What happens next, is nothing short of anarchy

Designed to show just how dependent our society and its many sectors have become on the information now provided daily by the apps we all carry on our phones, tablets and wearables, Apple’s Appocalypse is both an outlandishly humorous and perhaps not-so-thinly-veiled wake-up call to the ever-increasing dependency we place on technology… and the massive electrical grid that ultimately powers it all.

Naturally, Cook ended the apocalyptic video’s debut airing by jokingly reassuring the crowd and those watching at home: “It’s a good job that can’t happen.”

Well, he’s probably right… That is, until it does

In an attempt to merge the worlds of music, design and journalism, Arron is perhaps best known for founding online news brand: RazorianFly; a hobby which grew to attract a monthly audience of 120K.

Today he can be found designing and writing for whilst also managing #THEHOTLIST - a weekly updating playlist of the hottest new artists, now streaming on Apple Music.

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Perhaps best known for founding online news brand RazorianFly, Cheshire digital creative Arron Hirst lives for discovering new artists.
Experimenting in alt-synth vibes through his own side project - STARRHINO, today his focus is rooted in the user's experience.

A weekly updating playlist full of the hottest breaking vibes. Now streaming — Only on MUSIC.

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