Set to begin streaming exclusively on Apple Music – next month, documentary film ‘Can’t Stop, Won’t Stop’ will chronicle the rise of Harlem-born U.S rapper, Sean John Combs, better known to most as Puff Daddy …
…and ahead of the film’s worldwide airing on June 25, Apple over the weekend began promoting an extended trailer for the Live Nation, Bad Boy production across social media, as it aims to drum up hype …
The long-form film is just the latest in a string of precisely targeted, calculated moves that the company hopes will perpetually help it to bring in new waves of paying subscribers to Apple Music, as the streaming giant continues to battle to remain relevant against the likes of Spotify… and others.
/ Image via VIPE
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