After what appears to have been a long and tough negotiation process between the online retailer and the folks in Cupertino, Amazon will –finally– launch its prime on-demand video service on Apple TV – this summer.
“Specifically, Amazon employees are expecting the app to appear on the Apple TV App Store sometime in the third quarter of 2017,” MacRumors says relaying a report which cited sources within the company as the origin of the information.
“The sources at the heart of the story didn’t divulge what compromises or agreements might have happened behind the scenes for Amazon to come to Apple TV, but those watching and hearing about the backroom meetings believe that such a deal was made “at a high level,” meaning company CEOs Tim Cook and Jeff Bezos themselves came to mutual terms to make the deal happen,” Broussard notes.
Amazon has long been rumoured to want to bring its Prime Video service to Apple’s streaming box, although content rights and Apple’s ‘conflict of interest’ with selling the box appear to have thrown a spanner on the works with the talks – thus far.
You may remember Amazon chief Jeff Bezos claiming at the Re/code Code Conference back in January, last year, that Prime Video’s arrival on the firm’s platform ultimately hinged on “updated business terms” being put forward by Apple.
Claiming that Amazon has no problem with selling the Apple TV via its highly-trafficked online stores -on the condition that Prime Video was available on the device- Bezos said:
“When we sell those devices, we want our Prime Video player to be on the device and we want it to be on the device with acceptable business terms. We can always get the player on the device, the question is whether you can get it on with acceptable business terms.”
Today Amazon’s Prime Video service features a wide range of exclusive TV programming and movies for those willing to pony up the required £7.99/mo for Prime, or £5.99/mo for Prime Video on its own.
You can sign up for Amazon Prime – here. You’ll get to try it for 30-days FREE of charge, after which it’s then just £7.99 per month.