In a continuing effort to give its members evermore reasons to stay subscribed, Apple announced over the long weekend that it had won the exclusive streaming rights to music documentary film: Can’t Stop Won’t Stop.
Set to carry the tagline “It was all a dream…,” the film is said to center on the life and work of 47-year old American rapper – Sean John Combs (perhaps better known under international alters: Puff Daddy or ‘Diddy’), as Billboard explains that the doc will see the Bad Boy, Interscope, Uptown-signed R&B star partner with “two of most powerful music business entities on the planet” in order to distribute the film.
Those being Live Nation and (of course) Apple Music.
“While exact terms of the deal weren’t disclosed, Apple Music will have exclusive rights to the doc for at least the next year,” the music publication reports, citing that the win will mark just another of the company’s planned streaming incentives to get both new subscribers onboard, and existing ones to keep paying …
[…] [The plans include] a deal with James Corden’s “Carpool Karaoke” franchise, Dr. Dre’s “Vital Signs, ” a semi-autobiographical scripted series as well as “Planet of the Apps,” a show with the likes of Gwyneth Paltrow, Gary Vaynerchuk, Jessica Alba, and will.i.am offering mentorship to app developers […]
It’s not yet clear if after this initial period Apple will lose exclusivity over the movie, or whether, like Taylor Swift’s popular The 1989 World Tour concert film released at the back end of 2015, the company will keep perpetual rights.
Can’t Stop Won’t Stop will see its worldwide premiere – June 25.
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