When news first broke that Apple had acquired the streaming rights to Corden’s wildly-popular Carpool Karaoke segment, the world press devolved into a scathing bath of confusion and disbelief as claims that Apple had seemingly lost all ‘direction,’ were bantered globally …
As we wrote in our opinion piece: Understanding Apple’s Future TV Strategy – back in February, though, zooming out to take a look at the full picture shows that the company’s vision is less about mass appeal, and more about appealing to the audience of a specific, proven and profitable niche … a niche which is growing, rapidly.
That niche is Hollywood.
Here’s what we wrote at that time:
The lines are merging …
Apple, Inc, a Silicon Valley hot-shot once focused on personal computing and more recently focused on the software and features that power its army of next-generation, mobile computing devices, is becoming a media company … with a global reach.
A company that will -under the leadership and direction of CEO Tim Cook– fully embrace the glittering lights of Hollywood, and the magicians and celebrities that power it, in the hopes of forging an “exclusive” members-only club built on the culture it feeds.
… and further evidence of this can be seen in Apple’s recent roping in of the entire Cyrus family for an exclusive, members-only episode of Carpool Karaoke: The Series.
— POPZEI (@POPZ3I) April 15, 2017
Expected to see its debut later this month, the Apple-led show announced this week that it had recently shot a full-length episode featuring Disney star turned pop singer – Miley Cyrus, alongside siblings Noah, Brandi and the rest of the Cyrus crew in what is considered to be the series’ first celebrity family outing …
Billy Ray Cyrus also confirms the shoot in the above short clip.
Miley Cyrus and the entire Cyrus Family took part in an episode of Apple Music's Carpool Karaoke series, and it's indeed coming soon! pic.twitter.com/5ZAhPJjB3D
— Shady Miley Facts (@ShadyMileyTea) April 15, 2017
While Apple’s spin-off Carpool series, set to compete with Spotify’s recently launched knock-off: Traffic Jams – and mark the beginning of the firm’s foray into original content, is expected to see its worldwide premiere – sometime this April … an exact date for the show’s debut airing is yet to be confirmed.
/ Image Credit: Mashable