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Making its App Store debut in the last 24-hours, having originally seen its announcement – last month, Apple’s Clips is now officially available for download.
Arriving as a watered down version of the company’s popular mobile video-editing suite, iMovie – in terms of the basic editing ideas and concepts that have gone into making the app, the firm’s latest offering Clips has its focus on the ever more social Generation Z, as it aims to provide users with a fun new way to express themselves using the camera on either an iPhone or iPad.
“Clips is a new app for making fun videos to share with friends, family and the world. With a few taps, you can create and send a video message or tell a quick story with animated text, graphics and emoji, music and more,” Apple explains.
Clips specifically lets you create videos in real time using simple controls — meaning there’s no timeline, tracks or complicated editing tools to figure out.
Videos are created and shot live, but you can (of course) add them in from your own library – too.
With the ability to easily mute audio, adjust the length of your clips and reorder them when required, Clips boasts ‘Live Titles’ which allow for the creating of animated titles and captions using just your voice.
These captions are generated automatically as you speak and “match the timing of your voiceover,” Apple says, adding that you can mix and match different styles throughout your video and tap your title to adjust text and punctuation – or add inline emoji.
In terms of the effects you’ll find within the app, Apple says that Clips can give your photos and video a comic book look with colour and black & white filters, as well as facilitating the drop in of animated speech bubbles, arrows and banners …
You can even add emoji on top of any photo or video clip and use full-screen posters with animated backgrounds with customisable text, to help tell your story.
“Drag and pinch while recording to add smooth pan and zoom animations to your photos and videos,” Apple notes, as it highlights that the app also making it possible to add a music track from your library – or use built-in soundtracks that “automatically adjust” to the length of your video.
Of course, the whole point of using Clips is to share your finished creations with the world … and so the social app will suggest people to share with based on who is in your video and who you share with most often.
Watch iJustine go hands-on for the first time …
Clips is a FREE download.
In an attempt to merge the worlds of music, design and journalism, Arron is perhaps best known for founding online news brand: RazorianFly; a hobby which grew to attract a monthly audience of 120K.