It took the company just under 10-years to get round to it; but Apple will next month finally release a social video app of its own.
Arriving as a separate download from that of its bundled Camera app – and seen as yet another attempt for the company to keep ‘in’ with the in-crowd, the simply named Clips will allow for the “adding filters, basic text, contextual elements like location or time of day, emojis, and iTunes music tracks,” the report highlights.
“The Clips app has a simple photo- and video-capture interface, but has a surprising number of features, some that feel borrowed and others that are new and Apple-y,” explains Goode in the exclusive posted Tuesday.
Despite targeting an audience thought to already be entrenched in the social media paradigm, however, Clips will not feature a social network. Apple’s tried that multiple times, once with iTunes Ping and later with Apple Music Connect – which was recently relegated to live in the ‘For You’ tab, rather than having a place of its own.
“At the top, there are four options for styling or customizing the video: Live Titles, Filters, Overlays, and Posters,” Goode continues detailing the app expected to be unveiled, early next month.
“And at the very bottom of the screen there’s a timeline, because while you can technically shoot single photos or videos with Clips.” Goode notes that Apple has designed the new app in a way that ”encourages stringing together a sequence of clips.”
Perhaps the most exciting feature, though, is Live Titles:
“Live Titles are one of the most interesting features of the Clips app, because I don’t know of any other social video apps that have this,” Goode says.
“It’s a way of adding text over still photos and videos using your voice. This means you don’t have to type in the text overlay; you can tap the Live Title option, choose a style, and then record your voice while the app translates that to text,” she adds.
Clips is expected to make its debut on the App Store sometime in April, although it’s not yet clear if the app will quietly launch separately on its own, or if its introduction will instead be held back for Apple’s (rumoured) Spring presser.
Either way, we’ll be sure to look out for it …