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Ed Sheeran On How To Stay At The Top: ‘Remix, Stream, Repeat’

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Ed Sheeran On How To Stay At The Top: ‘Remix, Stream, Repeat’

An interesting piece over at Forbes, this week, on Ed Sheeran‘s recipe for success in the rapidly-changing streaming landscape.

The singer-songwriter specifcially cites a number of points that have allowed him to remain at the top of the charts for the last several weeks, perhaps the most notable being the ability to mix it up.

“Sheeran’s BRITS show with Stormzy was promptly followed by calls for an official release. We got it quickly too. This blows away a host of unofficial remixes of the song,” Forbes writes, highlighting that a Major Lazer remix of the track also just saw its release.

“Both of these star collaborations will count towards the total for Shape of You and this may be the beginnings of a trend that has not been fully developed for some time,” it adds.

Other points of advice from the chart topper, include; going for the doublewhich most recently refers to Shape of You and Castle on the Hill dropping on the same day, hitting the TV stage – right, and, (of course), taking full advantage of those streaming services in order to spread the word.


Tune-in to #THEHOTLIST to hear more breaking vibes

Both Divide and Divide (Deluxe) are available to pre-order on iTunes today, for £10.99 and £12.99 (respectively).

/ Image Credit: E Online

In an attempt to merge the worlds of music, design and journalism, Arron is perhaps best known for founding online news brand: RazorianFly; a hobby which grew to attract a monthly audience of 120K.





Today he can be found designing and writing for RAZMAG.com whilst also managing #THEHOTLIST - a weekly updating playlist of the hottest new artists, now streaming on Apple Music.

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