An interesting piece over at Forbes, this week, on Ed Sheeran‘s recipe for success in the rapidly-changing streaming landscape.
The singer-songwriter specifcially cites a number of points that have allowed him to remain at the top of the charts for the last several weeks, perhaps the most notable being the ability to mix it up.
“Sheeran’s BRITS show with Stormzy was promptly followed by calls for an official release. We got it quickly too. This blows away a host of unofficial remixes of the song,” Forbes writes, highlighting that a Major Lazer remix of the track also just saw its release.
“Both of these star collaborations will count towards the total for Shape of You and this may be the beginnings of a trend that has not been fully developed for some time,” it adds.
Other points of advice from the chart topper, include; going for the double – which most recently refers to Shape of You and Castle on the Hill dropping on the same day, hitting the TV stage – right, and, (of course), taking full advantage of those streaming services in order to spread the word.
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/ Image Credit: E Online