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Apple Turns To Tweets for Latest iPad Ad Campaign

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Apple Turns To Tweets for Latest iPad Ad Campaign

Apple on Friday launched a brand new campaign for the iPad Pro … and this time, it’s all about social.

Cast your mind back just several years ago and you might remember a time when the only ‘social network’ Apple was talking about was the one it was about to launch: Ping.

Today, Apple is everywhere.

Twitter, Facebook, Instagram … you name it. It’s becoming hard to escape the company’s growing social presence …

And now… Apple is going social with its advertising, too.

The cluster of new ads entitled Better Than a Computer, Don’t Hunt for Wi-Fi, Do More With Word and No PC Viruses -which run for just over a quarter of a minute- each have their focus on a tweet – as the firm attempts to use these 140 characters from inquisitive customers to sell the main benefits of owning an iPad Pro, while at the same time aiming to silence potential naysayers with various facts about the pro tablet.

Watch the new ads now, below.

/ YouTube

In an attempt to merge the worlds of music, design and journalism, Arron is perhaps best known for founding online news brand: RazorianFly; a hobby which grew to attract a monthly audience of 120K.





Today he can be found designing and writing for RAZMAG.com whilst also managing #THEHOTLIST - a weekly updating playlist of the hottest new artists, now streaming on Apple Music.

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