Apple’s new show will pit app developers against each other in a fight for a multi-million dollar contract that could see them secure funding from one of the biggest venture capitalist firms on the planet, and get their app featured on the App Store.
Consisting of a format similar to that of U.S investor show “Shark Tank,” (or “Dragon’s Den” here in Europe), yet bringing a little more of a ‘show-biz’ feel to proceedings, details surrounding Apple’s upcoming reality contest -set to stream exclusively to Apple Music members, later this year- were shown off during this week’s Code Conference, at which company executive Eddy Cue debuted the show’s trailer for the first time.
“Aspiring app developers descend down an escalator while pitching four judges on their idea. By the time they get to the bottom, the judges must swipe left or right to demonstrate whether they’re interested,” MacRumors reports on the show’s premise.
“If multiple judges swipe right on a contestant, the contestant gets to choose who they want to pair with.” adds Sumra.
Ending with a pitch in front of Lightspeed Venture Partners to secure funding, the lucky few will also see their app offerings featured on the App Store -and thanks to prior exposure of their app idea on the show- could also result in a potentially earth-shattering payday.
Set to star Will.i.am, Jessica Alba and Gwyneth Paltrow – alongside Gary Vaynerchuk – together they are considered four of the most “culturally-influencial” entrepreneurs in the game right now, Apple says.
As well as previewing the show’s premise to those in attendance at the conference, Cue also expanded on Apple’s vision for the future of television and content creation highlighting that the firm would not be ‘buying shows’ in the future – but creating them, in an effort to ‘forge culture.’
The airing of the show’s first trailer, (voiced by Beats 1’s Zane Lowe), follows just hours after the company also debuted a first look at Carpool Karaoke: The Series – which will begin streaming this April.