In addition to announcing new features for its voice assistant, Siri, Apple has this week also launched a new photographic campaign for the iPhone 7.
Designed to highlight the true capabilities of the smartphone’s dual-lens camera system, (alongside showing how its latest-gen offering is able to cope, even in low-light situations), the firm’s new campaign entitled ‘One Night on iPhone 7’ saw iPhone photographers “canvas the globe,” Apple says – as it explains that each took photos from “Arctic ice caves and Indonesian volcanoes,” to the “clubs of Johannesburg and rooftops of Shanghai.”
That night was November 5, 2016.
For the latest “Shot on iPhone” campaign, Apple enlisted a group of photographers to capture life from dusk to dawn using the low-light camera on iPhone 7.
The people, sights and scenes they encountered over the course of the night resulted in a spectacular display of nighttime photography, which will be displayed in 25 countries beginning today.
See other photos from Apple’s latest campaign.
/ Photo Credit: Ruairidh McGlynn