Earlier tonight Apple held its quarterly investor earnings announcement – and with it unveiled its roadmap for the rollout of truly original content to Apple Music subscribers.
The brief comments made by Apple CEO Tim Cook saw the executive publicly confirm -once and for all- that his company is in fact actively working on producing original content, and these shows were going to start rolling out to the streaming service – later this year.
“In terms of original content, we’ve put our toe in the water doing some original content for Apple Music,” Cook said during Tuesday’s fiscal earnings call.
“We’re learning from that and we’ll go from there,” the executive explained.
The official comments from the CEO arrived just moments after the executive revealed that Apple had reached 150 Million collective paid subscribers for both its own, and third-party services … and comes just weeks after a separate report from The Wall Street Journal suggested that the Silicon Valley giant could be readying to take on the likes of Netflix with its slew of originally-scripted shows.
Meanwhile music head Jimmy Iovine has also hinted that something is coming in the way of a ‘cultural expansion’ to Apple Music, one that could also affect the service’s current business model …
… But Apple’s SVP of Internet Software and Services Eddy Cue continues to insist that becoming the next Netflix is not on the company’s radar … at least, not yet anyway.
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