Set to mark the first iteration to the TV set-top box that the company has released in more than two years, Apple will on Friday begin officially selling the new fourth-generation Apple TV.
And pre-orders have already begun …
The fourth-generation of Apple TV will arrive boasting tvOS, a brand new operating system designed specifically for the television – and one that Apple describes as being the “foundation” of its vision for the TV, going forward.
Slightly taller than its predecessor, this newly-designed OS will (as expected) not support earlier generations of the Apple TV. Meaning, if you want to experience all that new visual gloss, plus the ability to download and buy apps from an in-built App Store, and control the Apple TV wirelessly using just your voice – and Siri, you are going to have to pony up the additional 80 bucks required for this new model.
During the fourth-generation Apple TV’s official unveiling, earlier this year, Craig Federighi mentioned that tvOS was made up of 95% iOS 9 – with the rest comprising of a few specific enhancements that Apple has made to ensure the best possible experience on the TV.
Getting started developing apps for Apple’s new voice-controlled box is a simple as downloading the latest version of Xcode from the Developer Center. The quality and range of apps available for the new Apple TV is only set to expand as more developers jump on the train, although there are a few notable apps already confirmed.
(Media center app Plex being just one of them).
Got an idea you want to see realised on the new Apple TV? Apple is accepting submissions of tvOS-based apps as of October 23.
While few details have been reported about the actual way in which the App Store on the new Apple TV will work, reports in the past few weeks have confirmed that purchasing an app from the iOS App Store will automatically unlock that app’s TV-based offering, without further charge, (if available).
You can consider this a somewhat logical extension to Apple’s existing “Universal” app and device usage branding that we have, today. As for this working the other way around? … (For example, being able to buy an app from the TV-based App Store and then receive the iOS version without charge), that is unclear.
The new Apple TV first went up for pre-order on Apple.com beginning Monday, (October 26). The device starts at $149 for the 32GB model, moving to $199 for the more roomy 64GB model.
As for how those prices translate around the world?
In Canada you’ll be looking at CAD $199 for Apple’s 32GB model, with the line maxing out at CAD $269. In the UK, that means you will have to part with £129 if you want to get your hand on the smaller storage model, and £169 if you would prefer the extra space offered by the 64GB model.
If the above features don’t happen float your boat however, or you’re simply not bothered about being able to run apps or control the Apple TV with your voice, Apple is still offering the third-gen Apple TV which comes without all these features – for $69.
Ready to order? – Get yours at Apple.com.