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New Apple TV To Feature “Universal Search” [REPORT]

Apple TV

New Apple TV To Feature “Universal Search” [REPORT]

BuzzFeed, the publication that originally reported Apple would be holding its next media event on the morning of September 9, has added to its claims surrounding the upcoming event as it cites that the next-generation Apple TV – expected to be introduced next week – will feature something called “universal search.”

According to the report:

Sources familiar with Apple’s plans say that a cornerstone of the the company’s new set-top box is a universal search feature that will enable searches across multiple streaming video services as well as Apple’s iTunes Store.


“Instead of searching the catalogs of multiple video services one-at-a-time for a particular movie,” Paczkowski says that this new way to search available media both on (and off) the device, will see users able to search most of the existing media-streaming services that are out there — “at once,” with users then given the choice of choosing the service on which they would like to watch this content.

“You’ll also be able to search for actors and directors, and run other more targeted searches as well — all with Siri,” Paczkowski reveals, adding that Apple’s intelligent personal assistant is “core to this feature,” according to sources, who also say there is another part to this “Universal Search” called Matcha – a video discovery start-up that Apple gobbled up for itself back in 2013.

Screen Shot 2015-09-02 at 17.58.14

Paczkowski claiming to share yet more details on Apple’s soon-to-be-revamped TV offering arrives just days after the company was said to be planning to make the original Apple TV “obsolete” – on September 8.

In terms of what price Apple may charge for the new set-top box, (which is expected to be slightly larger in physical size than its predecessor), a report at the end of last month claimed that the company was currently mulling a price point of between $149 and $199 for the device.

Of course – if today’s report by BuzzFeed can be considered in any way accurate, Universal Search is likely to represent just one of the many new features set to arrive alongside the next major upgrade to the Apple TV – all signs for which point to a public introduction, next Wednesday.

/ BuzzFeed

In an attempt to merge the worlds of music, design and journalism, Arron is perhaps best known for founding online news brand: RazorianFly; a hobby which grew to attract a monthly audience of 120K.

Today he can be found designing and writing for whilst also managing #THEHOTLIST - a weekly updating playlist of the hottest new artists, now streaming on Apple Music.

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Perhaps best known for founding online news brand RazorianFly, Cheshire digital creative Arron Hirst lives for discovering new artists.
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