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TIDAL Loses CEO Ahead Of Apple Music Debut

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TIDAL Loses CEO Ahead Of Apple Music Debut

TIDAL – the coined “revolutionary” high-fidelity music service headed by rapper Jay-Z, and that claims to be the first that is owned by the artists who’s music features on it, just lost its Chief Executive Officer.

With less than a week to go before Apple switches on Apple Music – and its global radio station, Beats 1, (which notably received some stiff competition from Google, earlier this week) – for the first time, the WSJ reports this morning that TIDAL’s recently assigned interim CEO, Peter Tonstad, has been let go.

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The streaming service, which saw its public re-launch generate huge fanfare towards the end of March, “reportedly, has a paying subscriber base of 770,000 users” the report notes.

A figure which is seemingly “dwarfed” by Spotify‘s 20 Million paying listeners, highlights Caldwell.

Meanwhile, Apple’s own music streaming service, Apple Music, that is set to tie-in to its ambitious new radio project, will officially go live – June 30.

The company is reported to have an expected capture rate of 100 Million by year’s end. That would be a tough call, if it wasn’t for the over 100 Million iTunes accounts that already have debit and credit sources attached to them – perfect for the launch of a subscription-based music service … wouldn’t you say?

Apple Music will cost $9.99/month for individuals, and $14.99/month for a family (up to 6 members).

At this point, the 3-month FREE user trial is just the cherry.

/ WSJ

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In an attempt to merge the worlds of music, design and journalism, Arron is perhaps best known for founding online news brand: RazorianFly; a hobby which grew to attract a monthly audience of 120K.





Today he can be found designing and writing for RAZMAG.com whilst also managing #THEHOTLIST - a weekly updating playlist of the hottest new artists, now streaming on Apple Music.





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Perhaps best known for founding online news brand RazorianFly, Cheshire digital creative Arron Hirst lives for discovering new artists.
Experimenting in alt-synth vibes through his own side project - STARRHINO, today his focus is rooted in the user's experience.





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