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Apple Really Wants You To Tell Them How Your Try-On Experience Went


Apple Really Wants You To Tell Them How Your Try-On Experience Went

Those who headed down to their local Apple Retail Store with (or without) an appointment to try on the Apple Watch for the first time, on Friday, may have later found an email sitting in their inbox from the company which asks them to rate their experience during this specific “try-on” period.


This makes sense from the company’s own view, as this is the first time that Apple is planning to sell a product that is designed to be worn. Additionally, this try-on experience is not just designed to allay the initial fears of those still deciding on whether to go for the 38mm or 42mm model.

It is also there to up-sell those on the fence about whether to jump from Apple Watch Sport to Steel – or even Steel to Edition. In other words – a gateway to getting people to spend more.

Initial reactions from those that actually got to try on the Apple Watch in-store – earlier today, suggested that these people are more likely to place a pre-order themselves, after physically getting to try on the product.

Screen Shot 2015-04-10 at 5.19.27 PM

Email sent out to some customers following Apple Watch try on appointment

These try on appointments are going to be a highly valuable marketing tool for Apple – and it appears the firm is fully aware that it will have to continue to perfect this process, in order to get it just right in time for launch day.

Gathering an average rating of what customers who tried on the Apple Watch in store thought of the whole experience – is the first step to ensuring this experience is improved for the many thousands of others who will hit the company’s retail stores looking to try on the device leading up to April 24.

In an attempt to merge the worlds of music, design and journalism, Arron is perhaps best known for founding online news brand: RazorianFly; a hobby which grew to attract a monthly audience of 120K.

Today he can be found designing and writing for whilst also managing #THEHOTLIST - a weekly updating playlist of the hottest new artists, now streaming on Apple Music.

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Perhaps best known for founding online news brand RazorianFly, Cheshire digital creative Arron Hirst lives for discovering new artists.
Experimenting in alt-synth vibes through his own side project - STARRHINO, today his focus is rooted in the user's experience.

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