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CNN: The Apple Watch Will Flop


CNN: The Apple Watch Will Flop

“With the Apple Watch, you’re spending $350, and you’re stuck with it. Next year, when Apple designs an Apple Watch that does your laundry and your dishes, you’ll need to fork over another $350 or stick with what you’ve got.”

An interesting perspective given by CNNMoney‘s David Goldman, this week, on why he thinks the Apple Watch may not be the runaway success than most people are thinking it will turn out to be.

At least, not initially anyway.

Goldman comes to that conclusion based on the device’s starting price of $349, recent reports on battery life only lasting 10 to 15-hours with active and passive usage – which he says might “barely get most people through their work day and commute,” and the assumption that the product will be obsolete within the first 12-months of ownership.

There’s a couple of things that have to happen for Goldman’s assumptions to be correct.

First, Apple will have to commit to a yearly life cycle for the watch. Considering the higher-end models are expected to sell for well over $1,000 – that, I highly doubt.

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Next is battery life. This is really a point of personal precedence. If it doesn’t bother you to charge the thing every night before you go to sleep, I don’t see this as an issue. Apple has already confirmed that it envisages Apple Watch will be able to be used ‘all day long,’ with regular charging by the user being a requirement at the end of each day.

That said, 10 hours is slightly pushing it for those who are probably going to be using the device constantly – and who may eventually become reliant on it to serve them with information glances, app notifications and other information from apps and services that are yet to be talked about.

“The Apple Watch does so much and it’s so small that there’s probably not much that Apple can do to improve the battery,” admits Goldman. “That’s why non-Apple smartwatch makers have decided to give their watches a couple core functions and relegate the rest to the smartphone.”

I would expect to see this provisional estimate improve, somewhat, ahead of the product’s retail debut, that is, providing Apple isn’t purposely stifling the device’s battery life in order to sell Apple Watch 2 (if there’s going to be one), which is also a possibility.

Apple is now rumoured to be planning to hold a second media event focused on the Apple Watch, towards the end of this month. The unconfirmed event is expected to see Apple provide further details on Apple Watch’s other untalked of features, and could also see Apple discuss in further detail the smartwatch’s near-final, and expected, battery life usage estimates.

In an attempt to merge the worlds of music, design and journalism, Arron is perhaps best known for founding online news brand: RazorianFly; a hobby which grew to attract a monthly audience of 120K.

Today he can be found designing and writing for whilst also managing #THEHOTLIST - a weekly updating playlist of the hottest new artists, now streaming on Apple Music.

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Perhaps best known for founding online news brand RazorianFly, Cheshire digital creative Arron Hirst lives for discovering new artists.
Experimenting in alt-synth vibes through his own side project - STARRHINO, today his focus is rooted in the user's experience.

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