If you haven’t already heard, Sky is today bringing its entire Movies, Entertainment and Sports packages to the Apple TV through a new dedicated ‘NOWTV’ channel, ridding the need for the NOWTV £9.99 streamer box.
Per the announcement:
“With the Entertainment Month Pass, you can dive right into a great selection of shows. Enjoy every Boardwalk Empire episode ever, discover new shows like Legends with Sean Bean (we just hope his character stays alive…) or The Leftovers, the show everyone is talking about from HBO. You can also indulge in the best boxsets with Lost, Mad Men, Hannibal and many more.”
As a NOWTV customer, myself, I currently own about three NOWTV boxes. In fact, I recently got the folks on it, too, as I was impressed with the ability to watch NOWTV’s entire movie and entertainment catalogs on whatever device I was using at the time.
The catalog is updated weekly for movies, and semi-regularly for entertainment, and includes both digital box sets of the shows that are available to purchase on iTunes, an entire collection of movies, as well as access to Sky’s main live channels, such as: Sky 1, Sky Atlantic, Sky Arts 1 HD, Sky Movies HD, and more.
“If Movies are more your thing,” the company says, “or [you] want the best of both worlds, you can enjoy the likes of Gravity, Anchorman 2: The Legend Continues, Philomena and award-winning American Hustle.”
While the NOWTV streamer box isn’t required to access the service, as subscribers are not only able to access the NOWTV service through the web, but also on iPhone and iPad – too, (using the official app), it does mean that those who have recently purchased one of the firm’s standalone streamer boxes, and own an Apple TV – technically don’t need the NOWTV streamer box.
Pricing for the no-contract streaming service starts at £4.99 per month for an entertainment pass. That price is valid until October 16, after which NOWTV’s entertainment pass will cost £6.99 per month.
The movies pass comes in at £8.99 per month. This price is again only valid until October 16, after which the movies pass will renew at £9.99 per month (until cancelled).
Subscriptions to NOWTV can be done directly through the Apple TV, and are managed by the subscription settings found in your iTunes account.
Subscriptions will automatically renew using the payment details in your iTunes account, until cancelled.