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Sony’s ‘Album Of The Day’ App Pushes Full Album Purchases

Music

Sony’s ‘Album Of The Day’ App Pushes Full Album Purchases

It’s no secret that the sale of digital music has been steadily declining, in recent years, following the introduction of all-you-can-eat music streaming services, like Spotify, Rdio and Pandora, and Apple’s own curated radio service – iTunes Radio.

In perhaps more evidence of this, Sony – one of the world’s biggest record labels that still sells its artist’s music catalog through the iTunes Music Store, has recently launched a brand new app on Apple’s iTunes App Store aimed at selling this music to an ever-wider audience.

Called “Album Of The Day,” the app will every 24-hours feature a discounted album Sony thinks is worth your attention. What’s interesting about this, separate from the app offering up albums at a discount – is the very fact that the app showcases music in ‘Album’ format, rather than giving the listener options to purchase individual tracks on those featured albums.

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“The app does just one thing: it offers a 24-hour discount on a single album from a high-profile artist. To help sell you on each new offer, you can preview some tunes from the album being discounted and read a bit about the artist or band before clicking the “Download on iTunes” button,” Mike Wehner for TUAW reports.

Is Sony trying to make up for declining album sales?

It sure looks like it from here.

Album Of The Day is a FREE download on the App Store.

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In an attempt to merge the worlds of music, design and journalism, Arron is perhaps best known for founding online news brand: RazorianFly; a hobby which grew to attract a monthly audience of 120K.





Today he can be found designing and writing for RAZMAG.com whilst also managing #THEHOTLIST - a weekly updating playlist of the hottest new artists, now streaming on Apple Music.





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